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Sol Sender - Obama Logo Design Part 1 of 2

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Part 1 of 2Creative director Sol Sender tells the story of conception and birth of the Obama 08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign. Sender, now a strategist with design agency VSA Partners ( http://www.vsapartners.com) in Chicago, was creative director and principal of his own design firm, Sender LLC, when he was hired to create the campaign logo. In the fall of 2006, Sender and his team were engaged to do the work by MODE, a Chicago-based motion design studio with an existing relationship with David Axelrod, the Obama campaigns chief strategist. Obama 08 campaign took on design responsibility for the logo in mid-2007, and extended the identity across multiple applications.--

Channel: News & Politics
Uploaded: November 30, 1999 at 12:00 am
Author: VSAPartners

Length: 08:19
Rating: 4.532258
Views: 36042

Tags: VSA  Partners  Barack  Obama  Logo  Design  Sol  Sender  

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Video Comments

mastergradeone (November 30, 1999 at 12:00 am)
good videobut how do these design firms get paid?isnt just one person designing the logo?
webmasterqws (November 30, 1999 at 12:00 am)
Great one..thanks!
lovelydiva06 (November 30, 1999 at 12:00 am)
i love obama's logo, it was so original and different, visually obama had one of the best campaign's i've ever seen, it was visually appealing and caught your eye
chelle329 (November 30, 1999 at 12:00 am)
He said it all - they created a political BRAND, a separate identity -- just like Noam Chomsky contended. So they wanted something traditional -like so they modified Pepsi's logo. And now Obama's identity/brand -- the O -- has replaced the Democratic Party's kick ass donkey. The O which essentially means nothing but is a repository for whatever we want to put into it -- utter manipulation at its best.
MrDigitalSignage (November 30, 1999 at 12:00 am)
Why is this guy taking 13 Min. and Two separate videos to tell us he owns a copy of Adobe Illustrator....basicly...
Bob6stringer (November 30, 1999 at 12:00 am)
Nicely done, VSA. You chose, the campaign chose well.
ZenCityMedia (November 30, 1999 at 12:00 am)
must be tough getting up every morning with a point of view that 'they' are out to get you.I am not an American but have often wondered how some american became so paranoid and negative towards the world, then I watched fox news and thought... if some people believed this, I can see how a culture of negativity and "us" and "them" can make people feel like life is a battler to win or lose. my sympathy and hope you can see the beauty of life someday!
babi735 (November 30, 1999 at 12:00 am)
anything's possible... 4 comments :)
HJDtv (November 30, 1999 at 12:00 am)
wow 26,000 views and only 2.. wait now only 3 comments
a4ol (November 30, 1999 at 12:00 am)
Long stand relation with the same Logo used by Communists, SUN worshipers and the insider cults. Obama is Evil and will take america DOWN,These guyz proove it.

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