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Sol Sender - Obama Logo Design Part 1 of 2

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Part 1 of 2Creative director Sol Sender tells the story of conception and birth of the Obama 08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign. Sender, now a strategist with design agency VSA Partners ( http://www.vsapartners.com) in Chicago, was creative director and principal of his own design firm, Sender LLC, when he was hired to create the campaign logo. In the fall of 2006, Sender and his team were engaged to do the work by MODE, a Chicago-based motion design studio with an existing relationship with David Axelrod, the Obama campaigns chief strategist. Obama 08 campaign took on design responsibility for the logo in mid-2007, and extended the identity across multiple applications.--

Channel: News & Politics
Uploaded: November 30, 1999 at 12:00 am
Author: VSAPartners

Length: 08:19
Rating: 4.4666667
Views: 41434

Tags: VSA  Partners  Barack  Obama  Logo  Design  Sol  Sender  

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Video Comments

juanbosco31 (November 30, 1999 at 12:00 am)
No se escucha nada .....Sol Sender lo mas importante es vuestra vidaes Sender el escritor
4ezMoney (November 30, 1999 at 12:00 am)
This is fascinating account of how the company decided to help implement Obama's communist ideals and assist his campaign of brainwashing the public to help destroy America. Congratulations on a job well done. John Q public never saw it coming. Here's a bit of info to help readers understand more:tinyurl . com / ylpxcpj
TheVideoPod (November 30, 1999 at 12:00 am)
Your right! I do NOT Appreciate this Video. Ignorant....I think Not. Name calling is the last refuge of someone with limited Intelligence BTW.Murph
ChadS14 (November 30, 1999 at 12:00 am)
@MrDigitalSignage Um...no. If you can't appreciate this video, you're clearly ignorant in the ways of branding and identity design. This was a great explanation behind the thought process behind the logo. It was very interesting to see the other concepts as well
webguruindia (November 30, 1999 at 12:00 am)
It has been really explained well..thank you.
mastergradeone (November 30, 1999 at 12:00 am)
good videobut how do these design firms get paid?isnt just one person designing the logo?
webmasterqws (November 30, 1999 at 12:00 am)
Great one..thanks!
lovelydiva06 (November 30, 1999 at 12:00 am)
i love obama's logo, it was so original and different, visually obama had one of the best campaign's i've ever seen, it was visually appealing and caught your eye
chelle329 (November 30, 1999 at 12:00 am)
He said it all - they created a political BRAND, a separate identity -- just like Noam Chomsky contended. So they wanted something traditional -like so they modified Pepsi's logo. And now Obama's identity/brand -- the O -- has replaced the Democratic Party's kick ass donkey. The O which essentially means nothing but is a repository for whatever we want to put into it -- utter manipulation at its best.
MrDigitalSignage (November 30, 1999 at 12:00 am)
Why is this guy taking 13 Min. and Two separate videos to tell us he owns a copy of Adobe Illustrator....basicly...

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